Luke Bryan’s Crash My Playa 2027 Guide: Lineup, Dates, Packages and More

The country music getaway returns to Cancún in January

Written by Amanda Tempel

Date Published: June 7, 2026

Luke Bryan’s Crash My Playa is returning to Mexico in 2027, and the lineup is officially set.

The twelfth annual Crash My Playa will take place January 13-16, 2027, at Moon Palace Cancún. The four-day country music destination event will once again combine beachfront concerts, artist-hosted events, pool parties and an all-inclusive resort experience.

Bryan will be joined by Thomas Rhett, HARDY and more country artists for the 2027 event. Fan-favorite traditions will also return, including Dustin Lynch’s Pool Party and the closing night Luke Bryan & Friends set.

“There is no time like Playa time!,” Luke said in a press release. “It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.”

Crash My Playa 2027 Lineup

The 2027 Crash My Playa lineup includes:

• Luke Bryan

• Thomas Rhett

• HARDY

• Dustin Lynch

• Brothers Osborne

• Gavin Adcock

• Brett Young

• Avery Anna

• Drew Baldridge

• Emily Ann Roberts

• Lanie Gardner

• DJ Rock

The event will feature performances on a beachfront stage overlooking the Caribbean Sea, along with daily pool parties, late-night shows, artist activities and additional experiences throughout the resort.

What Is Included With Crash My Playa Packages?

Crash My Playa is built as a full destination vacation package rather than a standard concert ticket. According to the event announcement, packages include resort accommodations, access to all performances, round-trip airport transportation, unlimited top-shelf drinks, all-inclusive dining options, activities and off-site excursions.

A detailed schedule of performances, artist activities and local tours will be announced at a later date.

Dan Berkowitz, founder and CEO of 100x Hospitality, said the event has continued to grow because of the connection between the artists, the fans and the beachside setting.

“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” Berkowitz said. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”

When Do Crash My Playa 2027 Packages Go On Sale?

All-inclusive packages for Crash My Playa 2027 will be available Thursday, June 11 at 1 p.m. EDT through the official Crash My Playa website.

Previous attendees and members of Luke Bryan’s Nuthouse fan club will have early booking access during the alumni pre-sale on Tuesday, June 9 and Wednesday, June 10.

More information, including package details and payment plan options, is available through Crash My Playa.

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